IndiaTX was approached by a leading U.S. DevOps automation platform specializing in Salesforce automation. This SaaS product is designed to automate any CI/CD toolchain, enable declarative pipelines, and provide unified insights across the entire software delivery process. Despite having an internal digital marketing team and previous attempts at paid marketing, the company struggled to generate promising results and needed a reliable stream of qualified leads.
Key Objectives
- Generate qualified leads for their Salesforce Automation Platform.
- Minimize the cost of lead acquisition.
Our Strategic Solution
Our initial analysis revealed that the company’s efforts were primarily attracting mid-level managers, missing crucial decision-makers at large corporations. To address this, IndiaTX proposed a focused account-based marketing strategy aimed at connecting directly with high-value prospects.
We crafted a tailored LinkedIn advertising campaign targeting decision-makers at large companies within the client’s specific market. Additionally, we rolled out a series of personalized email campaigns designed to engage these prospects effectively, fostering interest and driving inquiries toward the client’s platform.
Impactful Results
Our refined approach yielded tangible results:
- Secured an average of 2 to 4 demo call meetings per month with top-tier companies.
- Engaged with companies boasting over 1000 employees and revenues exceeding $100 million.
- Enabled the client to demonstrate their platform’s value in high-stake meetings, leading to successful new business closures.
IndiaTX’s targeted strategy not only optimized the client’s lead generation efforts but also enhanced their overall market penetration, demonstrating our capability to adapt and deliver under precise, high-value conditions.
Strategic Lead Gen Revamps DevOps Sales
Overview
IndiaTX revamped lead generation for a U.S. DevOps firm specializing in Salesforce automation, using targeted LinkedIn ads and email campaigns to engage decision-makers, boosting sales significantly.