A Facial Aesthetics Clinic located in Chennai was encountering difficulties in achieving visibility in local search results, despite several years of operation. They sought to enhance their online presence to draw more clients and reached out to IndiaTX, known for our expertise in local SEO
The Background
Initially, the clinic operated under a larger hospital’s banner and hadn’t set up a distinct Google Maps business presence for its Face Aesthetics Division. Recognizing the unique needs of their premium client base, IndiaTX recommended establishing a separate Google Business Profile for this division. The project aimed to heighten the clinic’s online visibility across their website, Google Business Profile, and YouTube channel, ensuring easy accessibility for potential clients seeking face aesthetic services in Chennai and nearby areas.
Local SEO Strategy for the Facial Aesthetics Clinic
- Optimize Google My Business Profile: We refined the clinic’s Google My Business listing, ensuring all information about their services, operational hours, and location was accurate and consistent. We enhanced the profile with relevant photos and videos, and utilized the Product showcase feature to display available treatments and procedures.
- Enhance Website Structure and Content: The clinic’s website was revamped to be more search engine friendly. We integrated pertinent keywords into the content, and optimized meta titles and descriptions. Additionally, we developed location-specific pages to target local search queries and bolstered their presence in local directories and backlink profile.
- Utilize YouTube for Service Showcasing: We optimized the clinic’s YouTube channel, guiding them to create and post videos that highlighted their expertise and services, which we then promoted with a targeted ad budget. These efforts paid off, significantly enhancing the channel’s visibility and subscriber count. All videos were optimized with relevant keywords, descriptions, and tags.
- Encourage Customer Reviews: We motivated customers to leave positive reviews on the clinic’s Google Business Profile, enhancing their online reputation and improving their search rankings
"Thanks to IndiaTX, our clinic has achieved the desired visibility across local search and YouTube. The team is very helpful and responsive, providing us with many innovative ideas,”
Dr. Priti
The Results
- Google My Business Profile: There was a notable increase in profile views and interactions, leading to more inquiries and visits to the clinic.
- Website Traffic: Enhanced search optimization led to increased organic traffic.
- YouTube Channel: The clinic’s YouTube presence saw a significant rise in views, likes, and subscriptions.
- Customer Reviews: Numerous positive reviews on their Google My Business profile boosted their online reputation and search rankings.
Local SEO Skyrockets Clinic's Online Visibility
Conclusion
The local SEO initiative for the Facial Aesthetics Clinic in Chennai was a resounding success, significantly boosting their online visibility, website traffic, and client inquiries. The strategic use of their Google Business Profile and YouTube channel was instrumental in attracting potential clients, demonstrating that similar strategies can effectively enhance online presence for other businesses as well.
Overview
IndiaTX elevated a Chennai-based Facial Aesthetics Clinic’s local SEO, significantly enhancing their Google Business Profile, website, and YouTube channel, which dramatically increased visibility and client engagement.